“What makes you different?” “Why should I choose your company over [insert competition]?” These are the most common questions that are asked by prospective clients and tend to be the most difficult to answer. These questions shouldn’t confound .. Read More

Nowadays, I don’t think there is much question over the validity and the effectiveness of a personalized approach to branding, marketing and customer experience. But, what I think may still be largely confused is that it’s not about .. Read More