It marks the difference between good and great.
Lead nurturing is what you do after you’ve earned someone’s contact information. With successful content marketing efforts, your audience will share their name and email with you in exchange for blog notifications or a specific piece of helpful content. Don’t blow it. Earning your ideal client’s contact information is them giving you permission to engage with them back. It’s a wonderful affirmation that you are doing something right.
We prepare our ongoing clients with carefully crafted lead nurturing campaigns that guides contacts through a predesigned experience with your brand. The planning and organization of lead management on the front end ensures that your new contacts have an easy and streamlined experience with you online. When they fill out one of your forms, they automatically receive what they signed up for. Beyond that, they are properly segmented in your database and flow into a campaign that sends them certain communications at predefined times with specific actions they can take. Once they take a desired action they may then flow into another campaign based on their interests and stage in the life cycle.
The point of lead nurturing is to make sure that once you earn their attention and contact information, that you are continuing to deliver value to your audience, remaining top of mind before and long after you personally connect with them by email, phone or in person.