In a study by TrackMaven, they uncovered an alarming content marketing trend–between 2013 and 2014, the output of content-per-brand increased by a staggering 78%, while content engagement decreased by 60%.

Content Marketing Strategy

The squeaky wheel gets the grease.

 

There will only be more content created by brands, not less.  Therefore, it’s crucial that brands have a documented content marketing strategy in place that thinks through how you are going to rise above the noise and get noticed by your target audience.

We create year-long content marketing strategies that set S.M.A.R.T goals (specific, measurable, actionable/attainable, results-focused and timely) and that are organized by audience and by quarter. It can take up to a full year for a brand’s content marketing strategy and efforts to start producing desired results. The reason for this is because content marketing is not just a quick and dirty promotional campaign. Content marketing is a long-game sustainable strategy of starting conversations and building relationships through content that ultimately leads people to take profitable actions.

With content maketing you build trust with your audience. Trust is not earned in an afternoon. It takes time, attention and consistency. With many firm’s whimsically spending dollars on disparate marketing tactics that may or may not provide short-term “wins,” we provide you with a sustainable marketing model that grows with you and your business. Our marketing strategies detail exactly what we are going to do to reach your marketing goals with enough flexibility to take advantage of new opportunities or adjust if we aren’t seeing the results we expected.

We work with professional services to create a marketing roadmap. Stop throwing spaghetti at the wall and waiting to see what sticks. That method is a waste of your valuable time and resources. Move forward with a detailed plan that incorporates all aspects of your marketing efforts and provides real direction towards what you hope to accomplish and for others in your organization who are responsible for getting you there.

Jumpstart your content marketing today! Check out our content marketing planning special and get 50% off services when  you sign-up this month!

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