by Lisa Hinz | Aug 28, 2018 | Business Sense, Content Marketing, Marketing Strategy
As a professional service business, you are the new content creators. Often times, small to mid-sized firms will assume marketing activities in-house. The old method of throwing spaghetti at the wall to see what sticks isn’t just ineffective, it can be...
by Lisa Hinz | Apr 25, 2018 | Content Marketing
In more ways than one, SEO and Content Marketing are two sides of the same coin. In this evermore digital world, content could not properly function without SEO and SEO would not exist without content. For most non-marketing businesses, understanding (or even caring...
by Lisa Hinz | Apr 17, 2018 | Content Marketing, Social Media
When Facebook launched back in 2004, nobody thought that it would have such a tremendous impact on the world. Yet, 14 years later and with all the other social platforms that followed, over 81% of the US population and some 2.5 billion worldwide have at least one...
by Lisa Hinz | Apr 10, 2018 | Content Marketing, Social Media
Whether you’re running your own firm or practice, chances are you have dabbled in Facebook at least a little bit. Maybe you’re pushing your original blog articles there as we speak, but if you’re not getting engagement on your posts (likes, shares, or comments), it...
by Lisa Hinz | Mar 29, 2018 | Content Marketing
Creating consistent quality content may seem like a daunting challenge, but it’s more about finding the right recipe than anything else. One way of putting it is to say that great content is not so much about your business or the industry per se but more about the...
