“Content is fire and social media is gasoline.” – Jay Baer Having great content is one thing, but you also need to appropriately use social media to reach and engage your audience with your content. This can sound easier said than done. Yet, with a...
Uh… how frustrating is it to sit in front of your computer ready to write something, but you really have no idea what to write about? As a financial advisor, you know there is value in producing blog articles to help you build your thought leadership and offer...
Having a documented content marketing strategy is one of the primary indicators of whether or not you will be successful in your content marketing efforts. Whether you have an abundance of content and you’re overwhelmed at the thought of organizing it all or...
As I’ve been working with my clients for some time now and growing my own business with a full and healthy pipeline of more opportunities, it’s evident what makes a successful content marketing strategy. Fortunately, most brands now see the value and the...
If you’re not making connections with clients or potential clients than what’s the point of creating content? There, I said it! And it’s true. If you’re in a service-based industry, your marketing should be every bit client service as it is...
