by Lisa M Hinz | Jan 8, 2016 | Content Marketing
It’s not enough to just publish content. In order for your content to perform the way you need it to, you’ll have to create content that your audience will love. Of course this is easier said than done and many brands within the professional service...
by Lisa M Hinz | Aug 27, 2015 | Content Marketing
Content marketing is a powerful way for any business to cultivate relationships online and better position itself as a resource and solution to its clearly defined target audience. I think it’s easy for firms and businesses to buy-in to the value of content...
by Lisa M Hinz | Jul 29, 2015 | Content Marketing, Marketing Strategy
In all the hustle and bustle of content marketing mania, I think there is something very important that is being overshadowed by the overemphasis on performance, results, and tracking ROI. Being able to build real relationships with your content marketing efforts IS...
by Lisa M Hinz | Jul 24, 2015 | Content Marketing
If you are a brand creating copy (which is probably everyone), it’s important for you to know that just creating copy isn’t enough to attract your ideal clients to your business. In fact, creating content that sounds just like everyone else in your industry could...
by Lisa M Hinz | Jun 12, 2015 | Branding, Content Marketing, Marketing Strategy
“What makes you different?” “Why should I choose your company over [insert competition]?” These are the most common questions that are asked by prospective clients and tend to be the most difficult to answer. These questions shouldn’t...
