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The 6 KPIs of Content Marketing

The 6 KPIs of Content Marketing

It may come as no surprise that pressure is rising for marketers to prove the value of their content marketing efforts. After all, content marketing takes a lot of human resources to sustain a proper content marketing strategy in time and effort. We need be able...
The 6 KPIs of Content Marketing

What Every Content Strategy Needs to Include

Content marketing has a lot of fan fare right now and I doubt it will taper any time soon. Interestingly enough, the increased demand in content marketers is met with a lack of supply of professionals that are wholly devoted to content marketing.  Even the savviest PR...