by Lisa Hinz | Nov 6, 2018 | Branding, Content Marketing, Marketing Strategy
There is no such thing as one perfect landing page since every business and industry uses them for different purposes. Nevertheless, there are some out there that are exceptionally good at generating high conversion rates, which is the true measure of an effective...
by Lisa Hinz | Jun 12, 2015 | Branding, Content Marketing, Marketing Strategy
“What makes you different?” “Why should I choose your company over [insert competition]?” These are the most common questions that are asked by prospective clients and tend to be the most difficult to answer. These questions shouldn’t...
by Lisa Hinz | Mar 13, 2015 | Branding
Nowadays, I don’t think there is much question over the validity and the effectiveness of a personalized approach to branding, marketing and customer experience. But, what I think may still be largely confused is that it’s not about a “personalized...
