by Lisa Hinz | Aug 28, 2018 | Business Sense, Content Marketing, Marketing Strategy
As a professional service business, you are the new content creators. Often times, small to mid-sized firms will assume marketing activities in-house. The old method of throwing spaghetti at the wall to see what sticks isn’t just ineffective, it can be...
by Lisa Hinz | Mar 21, 2016 | Business Sense, Content Marketing, Inbound Marketing, Marketing Strategy
Marketing serves a great many purposes for your brand and to help you grow your business. From common goals like increasing brand awareness and website traffic to more specific goals like generating x number of leads or earning however many more followers on Twitter....
by Lisa Hinz | May 16, 2015 | Business Sense
Doesn’t it sometimes feel like marketing deliberately makes itself sound way more complicated than it needs to be? I myself have found myself choking on my own jargon and buzz words that mean something to my industry, but are simply worthless to anyone else. To...
by Lisa Hinz | May 9, 2015 | Business Sense
In my last post, I talked about the seven things not to do with your marketing budget. (If you missed it, you can read it here.) So this week I thought it would be a good idea to offer some recommendations for the ways small businesses SHOULD be spending marketing...
by Lisa Hinz | May 1, 2015 | Business Sense
As a small business owner, spending money on marketing is risky. With all the different types of marketing and technologies out there trying to sell you on the best and fastest ways to grow your business . . . it can get really overwhelming really quickly over which...
by Lisa Hinz | Dec 11, 2014 | Business Sense
I officially launched my business on April 30, 2014. It hasn’t even been a full year and I already feel like I’m dripping with wisdom that only comes from first-hand experience. I’m a work in progress, as most of us are, and while I certainly...
