Having a documented content marketing strategy is one of the primary indicators of whether or not you will be successful in your content marketing efforts. Whether you have an abundance of content and you’re overwhelmed at the thought of organizing it all or...
As I’ve been working with my clients for some time now and growing my own business with a full and healthy pipeline of more opportunities, it’s evident what makes a successful content marketing strategy. Fortunately, most brands now see the value and the...
If you’re not making connections with clients or potential clients than what’s the point of creating content? There, I said it! And it’s true. If you’re in a service-based industry, your marketing should be every bit client service as it is...
Marketing serves a great many purposes for your brand and to help you grow your business. From common goals like increasing brand awareness and website traffic to more specific goals like generating x number of leads or earning however many more followers on Twitter....
More and more financial advisors are taking a look at their websites and realizing that it’s just not working for them anymore. What used to be a decent brochure site that prospective clients could visit for more information about a financial firm is now...
The question of how much you should expect to pay for content marketing seems to be a mystery to most. Oftentimes, it can be difficult to get a sense of how much you should be budgeting for content marketing and what a fair price to pay even is, especially if...
