Maybe you already disagree with my point of view just from the title of this blog post. Maybe the idea of sharing all your “proprietary” knowledge and expertise seems ridiculous to you. Because maybe you have the notion that if you give away all the...
The idea of planning out the content you are going to create seems like an easy enough task, right? I mean, just take some time and jot down all your awesome ideas and done! Well, sort of… See, if you’re feeling completely overwhelmed by the whole content...
It’s not enough to just publish content. In order for your content to perform the way you need it to, you’ll have to create content that your audience will love. Of course this is easier said than done and many brands within the professional service...
Content marketing is a powerful way for any business to cultivate relationships online and better position itself as a resource and solution to its clearly defined target audience. I think it’s easy for firms and businesses to buy-in to the value of content...
In all the hustle and bustle of content marketing mania, I think there is something very important that is being overshadowed by the overemphasis on performance, results, and tracking ROI. Being able to build real relationships with your content marketing efforts IS...
If you are a brand creating copy (which is probably everyone), it’s important for you to know that just creating copy isn’t enough to attract your ideal clients to your business. In fact, creating content that sounds just like everyone else in your industry could...
