by Lisa M Hinz | Jun 12, 2015 | Branding, Content Marketing, Marketing Strategy
“What makes you different?” “Why should I choose your company over [insert competition]?” These are the most common questions that are asked by prospective clients and tend to be the most difficult to answer. These questions shouldn’t...
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by Lisa M Hinz | Jun 5, 2015 | Content Marketing
It’s that time of year again when summer reading lists come out. I’ve never put out a summer reading list, so this will be my very first one. In thinking through the titles I should include on my list, I found myself getting more and more excited. Content...
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by Lisa M Hinz | Mar 6, 2015 | Content Marketing
It may come as no surprise that pressure is rising for marketers to prove the value of their content marketing efforts. After all, content marketing takes a lot of human resources to sustain a proper content marketing strategy in time and effort. We need be able...
by Lisa M Hinz | Feb 19, 2015 | Content Marketing
Getting internal buy-in for any professional project can present its challenges. Getting internal buy-in for content marketing efforts is not so different than other company-wide initiatives that require internal buy-in, except for maybe convincing C-suites and...
by Lisa M Hinz | Feb 12, 2015 | Content Marketing
I’m going to let you in on a little secret.  Content marketing won’t work for everyone and there are some really simple explanations about why.  In the age of content overload, “content farming” is on the rise and you will see many businesses...
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by Lisa M Hinz | Sep 17, 2014 | Content Marketing
Content marketing has a lot of fan fare right now and I doubt it will taper any time soon. Interestingly enough, the increased demand in content marketers is met with a lack of supply of professionals that are wholly devoted to content marketing. Â Even the savviest PR...
