by Lisa Hinz | Nov 6, 2018 | Branding, Content Marketing, Marketing Strategy
There is no such thing as one perfect landing page since every business and industry uses them for different purposes. Nevertheless, there are some out there that are exceptionally good at generating high conversion rates, which is the true measure of an effective...
by Lisa Hinz | Oct 23, 2018 | Content Marketing, Marketing Strategy, Social Media
Marketing has always been a constantly evolving machine, but in today’s world, it’s like being on steroids or something. With new tech coming out every week, it’s relatively easy to become distracted or feel overwhelmed by the constant change....
by Lisa Hinz | Sep 25, 2018 | Content Marketing, Marketing Strategy, Social Media
While experimentation is a given; content marketing doesn’t go by many rules. Nevertheless, the one that you should uphold, no matter what, is to write original content your customers will find meaningful or don’t write at all. Some may be inclined to...
by Lisa Hinz | Sep 11, 2018 | Content Marketing, Marketing Strategy, SEO
Google Analytics is a powerful tool used by millions of people and businesses on a daily basis. In fact, 74.5% of the internet’s top 100,000 websites use it to track website performance every day. And if you’re a business that’s trying to generate qualified...
by Lisa Hinz | Aug 28, 2018 | Business Sense, Content Marketing, Marketing Strategy
As a professional service business, you are the new content creators. Often times, small to mid-sized firms will assume marketing activities in-house. The old method of throwing spaghetti at the wall to see what sticks isn’t just ineffective, it can be...
by Lisa Hinz | Mar 24, 2016 | Content Marketing, Marketing Strategy
If you’re not making connections with clients or potential clients than what’s the point of creating content? There, I said it! And it’s true. If you’re in a service-based industry, your marketing should be every bit client service as it is...
