by Lisa Hinz | Oct 23, 2018 | Content Marketing, Marketing Strategy, Social Media
Marketing has always been a constantly evolving machine, but in today’s world, it’s like being on steroids or something. With new tech coming out every week, it’s relatively easy to become distracted or feel overwhelmed by the constant change....
by Lisa Hinz | Sep 25, 2018 | Content Marketing, Marketing Strategy, Social Media
While experimentation is a given; content marketing doesn’t go by many rules. Nevertheless, the one that you should uphold, no matter what, is to write original content your customers will find meaningful or don’t write at all. Some may be inclined to...
by Lisa Hinz | Apr 17, 2018 | Content Marketing, Social Media
When Facebook launched back in 2004, nobody thought that it would have such a tremendous impact on the world. Yet, 14 years later and with all the other social platforms that followed, over 81% of the US population and some 2.5 billion worldwide have at least one...
by Lisa Hinz | Apr 10, 2018 | Content Marketing, Social Media
Whether you’re running your own firm or practice, chances are you have dabbled in Facebook at least a little bit. Maybe you’re pushing your original blog articles there as we speak, but if you’re not getting engagement on your posts (likes, shares, or comments), it...
by Lisa Hinz | Aug 18, 2016 | Content Marketing, Social Media
“Content is fire and social media is gasoline.” – Jay Baer Having great content is one thing, but you also need to appropriately use social media to reach and engage your audience with your content. This can sound easier said than done. Yet, with a...
by Lisa Hinz | Jun 8, 2015 | Social Media
If you are a financial advisor, you are in the relationship business. It’s all about earning trust and developing a connection with your clients that can last a lifetime. Technology has changed the landscape of how people meet and connect. Because of resent...
