The day is long, but the years are short. Confronted by choice, after choice, after choice Knowing which one will lead me to where Is uncertain at best, filled with despair.   The sun hangs in the .. Read More

How Personal is Too Personal?

Nowadays, I don’t think there is much question over the validity and the effectiveness of a personalized approach to branding, marketing and customer experience. But, what I think may still be largely confused is that it’s not about .. Read More