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How to Use Google Analytics to Track Your Content Performance

by Lisa Hinz | Sep 11, 2018 | Content Marketing, Marketing Strategy, SEO

Google Analytics is a powerful tool used by millions of people and businesses on a daily basis. In fact, 74.5% of the internet’s top 100,000 websites use it to track website performance every day. And if you’re a business that’s trying to generate qualified...

SEO: Reach Your Audience By Doing This One Thing Better

by Lisa Hinz | Apr 25, 2018 | Content Marketing

In more ways than one, SEO and Content Marketing are two sides of the same coin. In this evermore digital world, content could not properly function without SEO and SEO would not exist without content. For most non-marketing businesses, understanding (or even caring...

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