by Lisa Hinz | Jun 5, 2015 | Content Marketing
It’s that time of year again when summer reading lists come out. I’ve never put out a summer reading list, so this will be my very first one. In thinking through the titles I should include on my list, I found myself getting more and more excited. Content...
by Lisa Hinz | May 16, 2015 | Business Sense
Doesn’t it sometimes feel like marketing deliberately makes itself sound way more complicated than it needs to be? I myself have found myself choking on my own jargon and buzz words that mean something to my industry, but are simply worthless to anyone else. To...
by Lisa Hinz | May 9, 2015 | Business Sense
In my last post, I talked about the seven things not to do with your marketing budget. (If you missed it, you can read it here.) So this week I thought it would be a good idea to offer some recommendations for the ways small businesses SHOULD be spending marketing...
by Lisa Hinz | May 1, 2015 | Business Sense
As a small business owner, spending money on marketing is risky. With all the different types of marketing and technologies out there trying to sell you on the best and fastest ways to grow your business . . . it can get really overwhelming really quickly over which...
by Lisa Hinz | Feb 12, 2015 | Content Marketing
I’m going to let you in on a little secret. Content marketing won’t work for everyone and there are some really simple explanations about why. In the age of content overload, “content farming” is on the rise and you will see many businesses...
