Content Analysis & Reporting
Measure what you can. Qualify what you can’t. Wisdom to know the difference.
There are very few things we can’t measure these days. And when we set S.M.A.R.T. content marketing goals, we also determine the key performance indicators for our efforts. This way, we can always make certain our efforts align with your goals. It also means that we can set and meet reasonable expectations.
It’s never fun to make marketing investments and never know if you actually got what you paid for. And while we don’t make promises of high flying sales returns, we are very clear on the marketing metrics we are focused on achieving and how they support your sales and overall business growth efforts.
Content marketing efforts are measurable and we take the time track and report back to you on a quarterly basis how things are going against our expectations and industry averages. By analyzing our results, it also means that your marketing is not running on auto-pilot. We’re taking care to make adjustments when necessary so that we never waste too much time on a tactic that isn’t performing. Based on your goals, we focus on vital metrics that indicate success and we remain accountable to you. It’s just part of what we do when you become an ongoing client of ours.